At BY REBECCA SIKAR, PR is personal. We embed ourselves into each brand’s world—becoming part of the team to shape and share stories from the inside out.

Because your brand doesn’t just need to be seen—it deserves to be positioned with intention. With a strategic, hands-on approach, we lead vision into visibility, transforming potential into presence and brand dreams into lasting moments. This is PR that honors your work and places you exactly where you belong: in the room, in the conversation, and on the radar of those who matter.

Starting her career at just 17, New York-native Rebecca has spent the last decade working in PR rooted in instinct, relationships, and relentless follow-through. From her time at Louis Vuitton to leading global PR at 3.1 Phillip Lim, she’s mastered the art of editorial strategy, influencer relations, and event moments that actually matter.

Now working independently, Rebecca brings an in-house mindset to every client—crafting tailored strategies that are as thoughtful as they are effective. Known for her instinctual clarity and deep care for the work, her approach is precise, personal, and always rooted in relationships—resulting in PR built for brands that want to be seen and remembered.