PR THAT TRANSLATES
INFLUENCE INTO IMPACT.

editorial, talent & beyond.

At BY RS, PR is personal. We work from the inside out-shaping stories with intention, translating vision into visibility, and presence into impact.

Editorial, talent & beyond.

At BY RS, PR is personal. We work from the inside out-shaping stories with intention, translating vision into visibility, and presence into impact.

Clients Featured In

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  • Editorial

  • VIP & Influencer

  • Events

What We Offer

REBECCA SIKAR PFEFFER

With over a decade of experience across fashion, beauty, lifestyle, and wedding PR, Rebecca Sikar has built a career defined by instinct, strategy, and deep industry relationships. From her start at Louis Vuitton to leading global PR at 3.1 Phillip Lim, her approach remains rooted in clarity, care, and precision—delivering thoughtful PR for brands that want impactful, lasting presence.

About the Founder